No matter what you line of business is, whether it is fashion or a CEO of a multi billion dollar company, at some point and time it will become necessary for you to let the world know what you are doing. There are a couple of options for doing that, either with advertisements or through a press release. A fashion press release and the press release from a major corporation is not going to much different from each other, outside of content of course, but the layout will be the same. It is necessary to remember that a press release is supposed to be a succinct release of information without sounding like an advertisement.