When choosing to start your own affiliate marketing advertising business and website, one of the most important decisions you need to make is what your domain name is going to be. The domain name is the part that comes after www. or http://. It is kind of like owning your real-estate property online. Today online real-estate is cheap and you don’t need to spend more the 10 bucks a year for your URL (pronounced Earl). The biggest challenge you will face however is what URL name to pick. Should you go with short and sweet, or long and informative. With experience and guidance you will eventually get that sorted out.