One of the biggest challenges in owning a private place to eat as compared to a chain is that you have to find a way to promote your restaurant. You want people to know about it, so you have to find a good way to promote your restaurant. If you have some good specials that can just bring people in to get them to eat and get them to come back again, that is one of the best things to do. You just want return customers, so make it a point to get people to come, even if you are not making as much as you want the first week.
