Multilevel marketing, or MLM, is the distribution of goods and/or services through referrals. Online MLM is the same process done by using websites e-mail online forums or chat rooms to recruit and share products and information about the business.
Some truly large multinational companies such as anyone, Mary Kay, and Melaleuca as well as many smaller companies use multi-level marketing to distribute their goods. Multi-level marketing and direct sales are very similar if not the same in selling style.
Multilevel marketing and direct sales both have a very simple and straightforward way of selling to the consumer. Online MLM simply allows for a wider audience to be reached.