I own a mom and pop convenience store out in the middle of nowhere. For being such a rural area, we get a lot of business because we are the only place to gas up, grab some food and get going again for a good seventy five miles. I never thought that business intelligence was something that I needed running my little shop until one of my vendors told me that unless I could produce some sales projections, they wouldn’t be able to deliver to me anymore. I took a short course at the local school and I learned all kinds of things that I never knew that could improve my business.