If you own a small business you should spend some time getting to know your customers through your small business marketing strategies. You should find out who buys your products or services? Then create a postcard marketing campaign to go to likeminded buyers. Postcards are cheap, and easy, and you can be as creative as you wish. They can also include a call to action. So if you have two items that are slow movers pair them in a special deal and send out the offer via postcard. Direct mail marketing is a great method to track results, so you can quickly learn your return on investment for advertising dollars.