The book encourages people to enjoy what they do and how to motivate their team or work force to “want” to do good. When one does something well it makes them feel good. Please others and making others happy makes you happy! The concept of “playing”, being present” and “making someone’s day” is the overall concept of this story. Pike’s Fish Market employees practice these actual concepts everyday anger management classes if they choose to work their. You can imagine how great the customers fell when they are at the Market when someone has made their day! This feeling of being pleased, serviced and just well taken care of is the exact reason customer continue to come back!