White suits are chosen by men because of two main reasons. One it that the colour looks good and the second is that the buyer is unable to find anything wrong with it. White suits complement all complexions. It fits almost every men and their complexion. So instead of choosing a colour that enhances the buyer’s complexion, they land up buying a colour that fits perfectly. White is the colour of summer. You can be cool and look good. It compliments almost everyone. The main reason why people prefer a white suit is that it reflects confidence. It is mostly worn in United States where it is difficult to find a colour.