Gucci Watches’ new shop on 5th avenue is amazing. Internal space is done in geometric lines; the floors are white marble with black striping that runs up the walls and onto the ceilings. Rails are done in polished gold. Giannini wanted to amplify the luxury of the brand and it seems she has done so.
First floor is accessories and small leather goods. Second and third floors offer a full view of 56th Street and 5th Avenue and house men’s and women’s fashions. The third floor also has a VIP lounge accessible by elevator only off of the 56th Street entrance.
